According to Forbes, 2020 was the Year of the Home, while 2021 was the Year of the Yard. At the onset of the pandemic, many households had pursued home improvement projects. Last year, they had gone beyond their houses and taken care of their yard instead. This 2022, there are no signs of slowing down for outdoor landscaping projects.
As a landscaping contractor, you should take advantage of this opportunity. However, it doesn’t necessarily mean that you can now stay complacent in your landscaping business. Be sure to put in the work to ensure you get more and more clients. Otherwise, your competitors in your locality will reap the benefits of their hard work.
That said, here’s how to boost your outdoor landscaping and gardening services during this pandemic:
1. Study your industry and evaluate your market
Assessing the industry and market of your landscaping business is imperative. It’s good that landscaping gets included in the list of in-demand services during this pandemic. That’s why you should take advantage of this opportunity. However, you still have to conduct market research. See if landscaping businesses thrive in your locality and potential clients are in your area. If not, create landscaping needs and market to your target clients.
2. Further expand your service area
If the landscaping sector in your region is thriving, consider growing your service area further. It’s time to have a market expansion to get new clients and boost your landscaping business. As long as you have enough workforce and resources to pull off the work, you’re good. But still, study the new market and see if it’s worth penetrating. Otherwise, don’t gamble since your existing market is already booming.
3. Specialize in various outdoor gardening and landscaping services
The landscaping business has a vast scope of services. Chances are, you’re offering outdoor landscaping or home gardening alone. However, consider diversifying your landscaping services to get more clients, grow your business, and make more money. Aside from outdoor gardening, you can offer lawn care service, tree pruning, hedge trimming, and herbs and vegetable planting. For outdoor landscaping, offer exterior remodeling, pavement construction, and hardscape installation like patio, deck, pergola, and arbor.
4. Grow your team of landscaping contractors and professional gardeners
If you’re looking to boost your landscaping business, you should grow your team. It’s about time to add landscaping contractors and professional gardeners to your team. However, be highly critical and selective in your screening process. First, be sure to factor in their landscaping knowledge and skills, area of expertise, and industry experience. Most importantly, consider their dedication and commitment to work. Ultimately, your hired contractors can be instrumental to your landscaping business’s success.
5. Invest in landscaping supplies, tools, and equipment
A landscaping business requires landscaping supplies, tools, and equipment. As such, be sure to work with highly reliable suppliers and build good relationships with them. That way, they can consistently provide your landscaping materials and supplies without compromise. In addition, invest in gardening tools and equipment that will boost the overall efficiency of your landscaping business. Ultimately, they can make your team’s lives easier and your clients more satisfied.
6. Implement digital marketing strategies
Marketing is a crucial part of your landscaping business. To boost and grow your business, reach out to your target clients and promote your outdoor landscaping and gardening services. When it comes to this, digital marketing is the key. First off, implement online campaigns like SEO for online visibility and PPC for website traffic. Also, consider email marketing for client outreach and content marketing for client engagement. Lastly, don’t forget social media marketing for lead generation and client acquisition.
7. Strive to earn environmental and management certification
As a landscaping business, you are dealing with the environment. Sure, you may be growing flowers, plants, and trees. You may also be improving the outdoor spaces of residential properties. However, you must set sustainability strategies in place. The ultimate goal is to sustain your landscaping business while leaving a positive environmental impact. The best course of action is to have environmental management system certification, along with management solutions certification for your business.
At this point, you now know how to boost your outdoor landscaping and gardening services during this pandemic. Consider the practical business tips recommended above, from studying your market and industry to earning environment certification.
While many households are looking to improve their outdoor spaces, you should capitalize on this momentum in the new normal. In the end, you’ll be amazed at how you can take your outdoor landscaping and gardening business to the next level!